Do I Need a Trademark?
If you're starting your own business of are already operating a business there is one main key element to success. A good product or service and happy clients.
So, what does that have to do with a trademark? Let's assume that you have delivered a great product/service, looked after your customers and built a great reputation. This will lead to recommendations, good publicity, trust and ultimately, credibility.
A great reputation, trust and credibility are all assets that are owned by your business. These things generate an income and increase the value of your company. Just imagine if you were buying a company, would you pay more for a brand that is known, trusted, has a great reputation and credibility? Of course, anyone would, because it takes time, capital and hard work to build a good reputation and trust which ultimately leads to a greater income.
Now lets imagine you try to build a great reputation and trust in a brand that you can't protect. Imagine if anyone could use your name or something very similar, or a logo which looks like yours... All your investment of time, hard work and capital can be lost or stolen.
A trademark is like a secure place to store goodwill. Having a trademark adds value to your company because it means everything you invest in delivering great products, services and customer care is collected and protected by your trademark.
A trademark will allow you to invest in your brand without the fear of a similar brand name confusing your customers and destroying your reputation, or, someone pretending to be you and stealing your good reputation.
A protected brand name is an essential company asset which should be considered at the very start. A good place to start is with a Trademark Review You'll find out if your name or logo meets the requirements for registation as set out by the IPO.
If you need any help or assistance feel free to get in-touch and we will be happy to help.
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How to Register a Trademark
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